Email marketing has gotten a bad rap lately due to low open rates and spamming. We have found that when proper targeting is employed email marketing can be a very cost effective channel and a great way to drive new customers. Our clients definitely agree since over 90% of our email clients go on to run multiple campaigns! To ensure success we employ email campaigns that have four critical components:
Targeting: We have a nationwide email database that allows incredibly sophisticated targeting and market segmentation. The targeting parameters allow us to reach consumers by location, age, gender, household income, hobbies, interests, buying habits, and more!
Email Creatives: Our email creatives are both beautiful and effective. They have gone through the rigors of years of A/B testing to ensure the highest click-through rates possible.
Guaranteed Results: All of our email campaigns are backed by our click guarantee so our clients know ahead of time the volume of traffic they can expect. Additionally, reports of results are provided for every campaign.
CAN-SPAM Compliance: We adhere strictly to CAN-SPAM regulations and will never spam anyone.